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Shetland Environmental Agency

Shetland Environmental Agency - Personel

Jonathan Proctor – Managing Director
Jonathan has over 20 years professional experience as an environmental manager and has worked throughout the UK and Europe. He has steered the business in developing its portfolio from its initial project work in Shetland to entrepreneurial developments such as green tourism.


His personal commitment, knowledge and abilities have been instrumental in the development of sustainable tourism in the UK, community developments in sustainable tourism in Africa and the founding of VISIT (Voluntary Initiative for Sustainability in Tourism) an international association for ecolabels in Europe. As Vice Chairman of the organisation he prepared the code of conduct for ecolabels registering to VISIT, helped co-ordinate the preparation of the VISIT standards for ecolabels and established the assessment process for verifying ecolabels. Through these experiences he has established a core team of specialists to develop and deliver the design, development and delivery of sustainable tourism accreditation through products and services available through SEA Ltd and delivered through through business partners in committed destinations.

Andrea Nicholas – Director of Partnerships
Andrea is the Managing Director of green business UK the not for profit company operating the Green Tourism Business scheme in the UK. She is a director of SEA Ltd and as such has a role in the development of the vision for the company and the development of its services.
She is a landscape designer and architect and has over 10 years experience as an environmental manager and auditor through green tourism. She has worked in New Zealand helping Qualmark develop their certification processes to include green issues and has established pioneering partnerships with Visit Scotland and Visit Britain including the endorsement of the Green Tourism Business Scheme by the International Centre for Responsible Tourism.

Janie Neumann – Development Executive
Janie is a senior grading advisor for green tourism and has now specialised in helping develop the international programme for the company.
As a German American Janie has a unique set of abilities including the establishment of management procedures for ecolabels. This includes an in-depth knowledge and experience of the successful establishment and growth of membership and auditing services through her work in the UK. Janie is providing assistance to Qualmark in the roll out of their Enviromark badge which is a requirement for all quality graded establishments in new Zealand.

Ian Wasson – Senior Associate
Ian is a senior grading advisor for green tourism and is specialising on the technical development of services in tourism experiences.
He has a broad range of experience including the development of the green box programme in Ireland, the EU flower in Europe and undertaking research and development work for green Tourism.

Harro Boekhold– Senior Associate African developments
Harro is a senior associate of SEA Ltd and leads the development and establishment of SEA Ltds African programmes from an office base in Arusha Tanzania.
Harro is an experienced assessor through the Milieubarometer the Dutch green tourism ecolabel which operated between 1997 and 2005. Since then Harro has concentrated on International Sustainable Tourism developments in fair trade tours and experiences and hosting the fledging secretariat of VISIT for three years between 2004 and 2007. During this time Jon and Harro worked together on the development and delivery of the VISIT code of conduct and undertook appraisals of Tourism ecolabels and initiatives seeking to become registered with VISIT. This work involved the development of key indicators and assessment procedures for ecolabels meeting the Common European standard.

© SEA 2008